From street to screen.
Connected communication.

Local visibility and clear services.

The aim was to raise awareness of the Iberdrola store in Pontevedra and the Adeslas store in Fuenlabrada, communicating their offers and services to local audiences.

My execution approach connected in-person activities with websites and social media, adapting materials to each touchpoint.

From the opening to day-to-day communication.

• I coordinated awareness activities for the Iberdrola store opening in Pontevedra: a prize wheel, giveaways and merchandise. Following the Instagram account enabled participation.
• I created websites and social media accounts for both stores, and produced promotional videos and flyers.
• I reorganised communications to prioritise time-sensitive offers.

What I can show and substantiate.

The diagram summarises my areas of work. It does not replace campaign screenshots or represent original client materials.

Deliverables

Websites, social media, videos, flyers and coordination of in-person activities.

Materials

I only publish client assets when authorised materials are available.

Coordinating message, channel and timing.

This experience demonstrates my contribution to marketing execution and coordination. Publishing priorities depended on the service, the store and each offer's validity period.